Comparison
Brevo vs Klaviyo: the better pick for your online shop
Klaviyo is built for shops and charges by active profiles. Brevo is an all-rounder that charges by emails sent. Your store size decides the winner.
Quick answer
The short answer: Pick Klaviyo if your store makes real money from email and you want the best shop features, like product suggestions and sales tracking. Pick Brevo if you want to keep costs low, have a big customer list, or also need receipts and SMS in one cheap account.
Key takeaways
- Klaviyo charges by active profiles. Brevo charges by emails sent.
- Klaviyo’s free plan: 250 active profiles and 500 emails a month. Brevo’s: 300 emails a day.
- Klaviyo has deeper shop features: product blocks, predictions and sales reports.
- Brevo is usually cheaper for big lists and adds transactional email.
- Small shops can start on Brevo. Shops where email drives sales often move to Klaviyo.
Prices change. Check before you buy.
Every price and limit here comes from the vendor’s own pricing or help pages, checked in October 2026. Vendors change plans often, so confirm the current numbers on their sites before you pay.
How each one charges
Klaviyo prices its email plans by active profiles. These are the contacts you can email. Klaviyo’s help pages say suppressed profiles do not count. Each plan also has a monthly email limit. As your list grows, you move up a price step, even if you send the same number of emails.
Brevo charges for emails sent. Your list can grow without changing the price. You only pay more when you send more. So a shop with 20,000 past customers who get one email a month pays very little on Brevo. On a per-profile tool, those same 20,000 people push you into a higher plan.
This is why the answer depends on your shop. If your list is big but you do not email often, Brevo saves money. If your list is smaller but each email makes sales, Klaviyo’s extra shop power can pay for itself.
Free plans compared
| Free plan | Brevo | Klaviyo |
|---|---|---|
| Email limit | 300 emails a day | 500 emails a month |
| Contacts | Up to 100,000 stored | Up to 250 active profiles |
| Branding | Brevo logo on emails | Klaviyo logo on emails and forms |
| Support | Email support | Email support for the first 60 days |
| SMS | Paid credits | A small monthly amount included for testing |
Klaviyo’s free plan is a good way to test the tool with a new store. But 250 profiles and 500 emails a month will run out fast once you have real traffic. Klaviyo’s help pages say sending stops until next month or until you upgrade. Brevo’s free plan holds far more contacts. Its limit is 300 emails a day. See Brevo free plan limits for what that means in practice.
Paid plans
Klaviyo’s Shopify app listing shows the Email plan from $20 a month for 251 to 500 contacts. Prices go up as your active profiles grow. SMS is a separate add-on with its own credits. Check Klaviyo’s pricing page with your own profile count, because the price climbs in steps.
Brevo’s paid plans start at about $9 a month (Starter) and about $18 a month (Standard) for 5,000 emails at the time of writing. The price goes up with how many emails you send, not how many contacts you store. Read our Brevo pricing guide for the full price steps.
For a small shop with a few hundred customers, the two can cost a similar amount. As your customer list grows into the thousands, Brevo usually gets much cheaper, unless you email everyone very often.
Shop features
This is where Klaviyo leads. It syncs your store data, like products, orders, tags and coupons. Its emails can show product suggestions for each shopper. It has predictive tools, send-time tools and clear reports that show how much money each email and flow made. Its ready-made flows for abandoned carts, browsing, welcome and after-purchase emails are some of the best around.
Brevo covers the basics for shops. It has abandoned cart and after-purchase triggers, and its Shopify and WooCommerce connections work. But it does not have the same product blocks, smart browsing emails or deep sales reports. For a store where email is a main source of sales, that gap matters.
If you want a shop tool with a stronger free plan than Klaviyo, look at Brevo vs Omnisend. Omnisend gives you its shop automations even on the free plan.
Extra channels and receipts
Both tools send SMS. Klaviyo sells SMS as an add-on with monthly credits. Brevo sells SMS and WhatsApp credits priced by country and lets you mix them into the same automation as your emails.
Brevo has one more big plus. It includes transactional email, like order confirmations and password resets, through its SMTP relay and API. You run marketing and receipts from one account with one domain setup. Klaviyo focuses on marketing messages, so many stores still send receipts through their shop platform or another tool.
Who should pick which
Pick Klaviyo if you run a Shopify or other online store, email brings in a big share of your sales, and you want the best product suggestions and sales tracking. The extra cost often pays for itself in sales.
Pick Brevo if you are a newer or smaller shop, you have a big list you email now and then, you want SMS and receipts in one place, or you need to keep costs low. You can always move to a shop specialist later.
Not sure? Start on a free plan, connect your store, and build one abandoned cart flow on each. See which one brings back more carts before you pay for anything.
Keep reading
Frequently asked questions
Is Klaviyo better than Brevo for Shopify?
For shop features, yes. Klaviyo has deeper Shopify data, product suggestions and sales reports. Brevo is cheaper for big lists and adds transactional email, so it can still be the better deal for smaller shops.
What does Klaviyo’s free plan include?
Klaviyo’s help pages say the free email plan includes up to 250 active profiles and 500 email sends a month, with Klaviyo branding. Email support is free for the first 60 days.
Is Brevo cheaper than Klaviyo?
Usually, once your list grows. Klaviyo charges by active profiles, while Brevo charges by emails sent. A shop with a big list that emails now and then will pay much less on Brevo.
Can Brevo do abandoned cart emails?
Yes. Brevo has abandoned cart and after-purchase triggers and connects with Shopify and WooCommerce. Its shop features are simpler than Klaviyo’s.
Which is better for SMS?
Both send SMS with paid credits. Klaviyo’s SMS is built around shops. Brevo lets you add SMS and WhatsApp steps to the same flow as your emails, priced by country.