Comparison
Brevo vs Omnisend: which is better for a small online shop?
Omnisend gives shops their key automations even for free. Brevo gives you a much bigger free list and cheap sending. Here is how to choose.
Quick answer
The short answer: Pick Omnisend if you run a Shopify or WooCommerce store and want abandoned cart and after-purchase emails that use your real products, even on the free plan. Pick Brevo if you have a bigger list, send less often, or want receipts, SMS and a CRM in one low-cost account.
Key takeaways
- Omnisend’s free plan includes its full set of shop automations.
- Omnisend’s free plan is small: 250 contacts and 500 emails a month.
- Brevo’s free plan stores up to 100,000 contacts and sends 300 emails a day.
- Omnisend charges by contacts. Brevo charges by emails sent.
- Brevo adds transactional email and a light CRM; Omnisend focuses on shops.
Prices change. Check before you buy.
Every price and limit here comes from the vendor’s own pricing or help pages, checked in October 2026. Vendors change plans often, so confirm the current numbers on their sites before you pay.
Two different starting points
Omnisend is built for online shops. Everything in it, from the email blocks to the reports, is made for selling products. Brevo is a general email tool that also works for shops. It started as a sending service, so it is strong on delivery and receipts.
That difference shapes every part of this comparison. If your business is a store, Omnisend feels made for you from day one. If your business is wider, like a service company, a blog with a shop, or a club, Brevo covers more of your needs.
Free plans compared
| Free plan | Brevo | Omnisend |
|---|---|---|
| Email limit | 300 emails a day | 500 emails a month |
| Contacts | Up to 100,000 stored | 250 contacts |
| Shop automations | Basic triggers | Full library: cart, browse, welcome, after purchase |
| Branding | Brevo logo | Omnisend logo |
| Transactional email | Included | Not the focus |
Omnisend’s free plan is a great way to prove that shop automations work for your store. Its product pickers pull in your real items, and it tracks sales for each flow. But 500 emails a month will run out fast once you have traffic. We rank both plans in the best free email marketing tools.
How the pricing works
Omnisend charges by contacts, like most shop tools. As your customer list grows, you move up a price step. SMS costs extra. Check Omnisend’s pricing page with your own contact count, because prices change.
Brevo charges by emails sent. A big customer list does not raise your price. You only pay more when you send more. At the time of writing, Brevo’s Starter plan starts at about $9 a month and Standard at about $18 a month for 5,000 emails. See Brevo pricing explained.
So a shop with thousands of past buyers who get a monthly email will often pay less on Brevo. A shop that sends many flows and campaigns to a smaller, active list may find Omnisend’s features worth the cost.
Shop automations and email design
Omnisend wins on shop features. Its ready-made flows for abandoned carts, browsing, welcome and after-purchase emails are strong, and they are on every plan. Its email blocks can show products, discount codes and more. Its reports show how much money each email made.
Brevo has abandoned cart and after-purchase triggers, and it connects with Shopify and WooCommerce. But you build more of it yourself, and its reports are simpler. Its general automation builder is powerful, with branches, lead scoring and webhooks, so it can do a lot once set up.
For the biggest shop brands, Klaviyo is the other name to know. See Brevo vs Klaviyo.
SMS, receipts and CRM
Both tools send SMS with paid credits. Omnisend also bundles web push. Brevo adds WhatsApp and lets you mix SMS and WhatsApp into the same flow as your emails.
Brevo includes transactional email, like order confirmations and password resets, and a light sales CRM. That can save you a second tool. Omnisend focuses on marketing messages for shops, so you may still send receipts from your store platform.
Who should pick which
Pick Omnisend if you run a store and email is a key way you make sales. You want ready-made shop flows and product blocks without much setup, and you are happy to pay as your list grows.
Pick Brevo if your list is big, you send now and then, you want receipts and SMS in one account, or your business is more than just a shop. Brevo keeps costs low and covers a wider range of jobs.
A smart way to decide: start both free plans, connect your store, and turn on an abandoned cart flow in each. Compare the results after a few weeks. For more options, see Brevo alternatives.
Keep reading
Frequently asked questions
Is Omnisend better than Brevo for ecommerce?
For shop features, yes. Omnisend has ready-made shop flows, product blocks and sales reports on every plan. Brevo is cheaper for big lists and adds receipts and a CRM.
What is in Omnisend’s free plan?
Omnisend’s free plan includes its shop automations, like abandoned cart and after-purchase emails, with 500 emails a month to 250 contacts and Omnisend branding. Check Omnisend’s site for current limits.
Is Brevo cheaper than Omnisend?
Often, once your list grows. Omnisend charges by contacts. Brevo charges by emails sent, so a big list you email now and then costs less on Brevo.
Does Brevo work with Shopify?
Yes. Brevo connects with Shopify and WooCommerce and has abandoned cart and after-purchase triggers. Its shop tools are simpler than Omnisend’s.
Can I switch from Brevo to Omnisend later?
Yes. You can export your contacts as a CSV and import them. Automations and templates do not move over, so you will need to rebuild those.